With the digital collectibles market booming and watchbaits in full swing, it’s no wonder that we’re seeing a lot of new desktop designs on sites like DMM. The game design changes are not only for optimization but also to keep up with changing consumer trends. But what is driving these changes? Why can’t you just rely on traditional methods when running an e-commerce site?
A digital collectible is a digital good that can be collected. Digital collectibles are created by developers and publishers who want to make money from their game or app without having to sell it for real world cash.
A university study revealed an alleged inaccuracy in Facebook’s interest deduction system, which has since addressed the problem of watchbait videos and is gearing up to launch its NFTs on the platform.
Even after the many innovations that emerged only a day before, she became the protagonist, at will, of the hi-tech scene, announcing measures against click-catching videos after the launch of her official / verified account on TikTok (as well as on Instagram).
The weekend of Meta, previously Facebook Inc, began with a ban on video-related clickbait. As is well known, dubious approaches are often employed to entice viewers to click and watch a certain video: these routines, even if they succeeded, are regarded bothersome by users, according to the feedback supplied, and therefore the social network’s parent corporation interfered. To stop the problem, a set of countermeasures are being communicated.
First and foremost, a “holistic” approach will be employed to identify the “bait” nature of a video, since click-catching tactics might affect “the text, the thumbnail, or the substance of the video”: if the nature of “bait” is proven, fines will be applied. In particular, we will initially refrain from recommending to viewers films classified as “watchbait,” and they will earn a lower score (or ranking).
If there are repeat offenders, the page that is accused of allowing too many watchbait movies to be released will have its total distribution punished. Menlo Park provided some examples as part of the introductory communiqué for these measures, explaining that it will highlight as watchbait whether sensational elements (“Your reaction was priceless!”) or extreme elements are included in the title or video, as well as creating expectations (“Your best friend just sent a crazy message to your girlfriend!”) that turned out to be misleading with respect to the video’s mere content, just to trick users into watching it.
Meta has also created a little manual on how to build correct expectations and helpful postings for videos in order to avoid making these mistakes and suffering the aforementioned repercussions. It begins with the use of titles and captions that provide useful information for understanding the video, and continues with the use of thumbnails that are actual clips from the video, rather than cropped or photoshopped images that have nothing to do with the video, and finally with the use of the creator’s voice to “establish originality and authenticity in your content,” among the many tips provided.
After passing legislation to solve Watchbait, Facebook may now be forced to address another issue: the inaccuracy of its targeting of interests in one-third of instances, which might result in a reduced advertising return for ad investors. This was the conclusion of a study (news.ncsu.edu/2022/03/new-study-reveals-why-facebook-ads-can-miss-target/) conducted by North Carolina State University, in which the researchers created new accounts from scratch and conducted planned activities, finding that 33.32 percent of the interest generated by the social platform was irrelevant or inaccurate.
In the second phase of the study, 146 users from around the world were enrolled, and they installed a monitoring extension for their Facebook accounts. After a while, they answered a series of questions about the data collected in this way, and they discovered a similar range of imprecision in the deducted interest, equal to 29 percent. Other factors that might affect the (im) precision of Facebook’s interests determined include the platform’s difficulties discriminating between negative and positive interactions, as well as the confusion between two entities that are just superficially similar (eg Apple as a company, and Apple as a fruit).
In the meanwhile, something has been accomplished, although in a different direction. According to Mashable (and later confirmed by the same social network), a new big redesign of Facebook for Desktop (the biggest since the one two years ago) is spreading among users, which places, roughly, almost all of the settings, menus, and navigation elements on the left, in a vertical menu already adopted by Gmail and, among the social services, Twitter.
Finally, there are the rumors. Facebook, like its sibling Instagram, is working on Non Fungible Tokens in the form of Digital Collectibles, according to leaker Alessandro Paluzzi, alias @ alex193a.
The “veve — medium” is a website that covers topics like watchbaits, inaccurate interest deduction, Desktop redesign, and Digital Collectibles in development.
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